Premium media analyses for detailed insights

Gain the right insights from your media monitoring

Receive a cross-media overview of your media presence and thus an indication of the success of your PR and media relations work as well as insights to support your communications and corporate strategy.


The core of ARGUSinsights Premium is meaningful reporting that analyses your media impact from a quantitative and qualitative perspective, and presents clear and visually engaging results in text and graphic form. Optimisation approaches are presented.


Combine the basic impact analysis module with the modules that suit you. There are six other modules to choose from.
Quantitative parameters such as number of reports, reach, advertising value, top media and regions are already available in the basic module.
Gain all of the relevant information (KPIs), tailored to you, interpreted and annotated by our experienced analysts.
Benefit from our price plans with flat rates, and therefore gain budget and planning security for your media analysis.
ARGUSinsights Premium services
Insights for decision-making
  • The impact analysis is the basic module and is included in all packages. Media reporting is analysed by tone, dominance, report type, and key qualitative parameters.


  • There are also six other modules to choose from, depending on your package.


  • In addition, we have a series of compatible add-ons available.


Topics & Issues


The topic analysis examines how reporting on individual topics has developed over time.




Analysis of central reputation drivers and issues that adversely affect reputation, their development, and that of the reputation itself.




The benchmark analysis compares a company’s media presence with that of its competitors.


PR Evaluation


Success analysis of specific communication measures, such as press releases and press conferences.




The stakeholder analysis takes a detailed look at which internal and external actors appear in coverage.


Social Media


The social media module offers an overview of a brand or company’s presence on social media.


CEO Image


The CEO analysis summarises the perception of the CEO in media coverage and maps reputation values, as well as the central topics relating to the person being examined.




Management Summary, Visibility Index, Customized Delivery Cycle, Monthly Dashboard, Full Article Set Coding, Consulting



More than 10,000 clients have placed their trust in ARGUS DATA INSIGHTS’ services. See for yourself how you can use the right insights from the analysis as a basis for your future business decision-making.


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