DEUTSCHLAND | EN

Gain the right insights from your media monitoring

Receive a cross-media overview of your media presence and thus an indication of the success of your PR and media relations work as well as insights to support your communications and corporate strategy.

 

The core of ARGUSinsights Premium is meaningful reporting that analyses your media impact from a quantitative and qualitative perspective, and presents clear and visually engaging results in text and graphic form. Optimisation approaches are presented.

THE BENEFITS FOR YOU

Customisable
Combine the basic impact analysis module with the modules that suit you. There are six other modules to choose from.
Well-informed
Quantitative parameters such as number of reports, reach, advertising value, top media and regions are already available in the basic module.
Expertise
Gain all of the relevant information (KPIs), tailored to you, interpreted and annotated by our experienced analysts.
Security
Benefit from our price plans with flat rates, and therefore gain budget and planning security for your media analysis.
ARGUSinsights Premium services
Insights for decision-making
  • The impact analysis is the basic module and is included in all packages. Media reporting is analysed by tone, dominance, report type, and key qualitative parameters.

 

  • There are also six other modules to choose from, depending on your package.

 

  • In addition, we have a series of compatible add-ons available.
image

EXTRA MODULES AND ADD-ONS TO CHOOSE FROM

Topics & Issues

 

The topic analysis examines how reporting on individual topics has developed over time.

 

Reputation

 

Analysis of central reputation drivers and issues that adversely affect reputation, their development, and that of the reputation itself.

 

Benchmarking

 

The benchmark analysis compares a company’s media presence with that of its competitors.

 

PR Evaluation

 

Success analysis of specific communication measures, such as press releases and press conferences.

 

Stakeholders

 

The stakeholder analysis takes a detailed look at which internal and external actors appear in coverage.

 

Social Media

 

The social media module offers an overview of a brand or company’s presence on social media.

 

CEO Image

 

The CEO analysis summarises the perception of the CEO in media coverage and maps reputation values, as well as the central topics relating to the person being examined.

 

Add-ons

 

Management Summary, Visibility Index, Customized Delivery Cycle, Monthly Dashboard, Full Article Set Coding, Consulting

 

ARE YOU INTERESTED?

More than 10,000 clients have placed their trust in ARGUS DATA INSIGHTS’ services. See for yourself how you can use the right insights from the analysis as a basis for your future business decision-making.

BLOG

June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...