Review your media presence, reputation and PR work with media analysis

Meaningful key figures regarding the media performance of your company, your competitors or industry topics can be helpful in everyday decision-making. Receive detailed insights into your media presence, reputation, campaign performance or social media presence via ad-hoc or monthly media analyses.
Understanding your media presence Analyse media content Controlling your social media presence

An overview of your media presence: cross-media, visual, up to date

Do you want an ongoing overview of what is being reported in the media, and to be able to see all of your key figures at a glance?



With the web-based ARGUS Media Cockpit, you receive a cross-media overview of your media presence and thus an indication of the success of your PR and media relations work as well as insights to support your communications and corporate strategy. In the clearly arranged dashboard, you can see up-to-date information about your media presence, illustrated in a visually appealing way in the form of graphics and charts. The information condensed in graphical form shows the most important key figures and allows you to easily share insights with your internal stakeholders.

Your media presence, analysed and interpreted

Do you lack the time and resources to undertake a detailed analysis of your comprehensive media presence? Do you want personal advice and support from experienced experts?


ARGUS DATA INSIGHTS offers media analyses individually tailored to your needs. Our experts help you identify your positioning opportunities, optimise your reputation management, and advance your communication activities and social media strategy.

Stay in control of your presence on the social web

Do you know what is really being reported about you on social media? Do you want to find out about unusual activities immediately?



With social listening and analytics plus the corresponding reports, dashboards and alerts, you are optimally equipped for tracking and actively steering current reporting about you on the social web. Detect reputation risks at an early stage, keep an eye on your employees, identify trends and influencers, and shape your own communication activities based on the insights obtained. You can also benefit from our collaboration with our partner Talkwalker here.

Innovative technologies

Get a quick and easy overview of your media presence, thanks to state-of-the-art technologies and innovations.

Top Experts

Our competent experts provide you not only with insights that cannot be captured by machines, but also with those that pursue in-depth questions.

Comprehensive data pool

From an extensive data pool, we derive the right core knowledge and recommendations for your business.


Making data-based decisions is a fundamental part of Scout24's corporate culture. Argus Data Insights' media analyses help us to continuously align our media work with our success metrics and to engage in targeted agenda setting. As a leading digital company, it is also important that we have an overview of current developments and new trends. Argus Data Insights supports us here with clear monitoring of the current situation.

Jan Flaskamp, Vice President Communications & Marketing Scout24 AG


Are you ready?

More than 10,000 customers have placed their trust in ARGUS DATA INSIGHTS’s services. Discover how you can use the right insights as a basis for your future business decisions.