Blog

In our blog, we regularly present new findings and information from the world of media monitoring and media analysis.

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12 tips for successful influencer marketing

Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basi...

5 tips to help you understand your target group better

The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means ...

How employees can become brand ambassadors

Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then...

5 tips for successful reputation management on social media

“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best reco...

Social media management in the Covid era

Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything ...