Privacy Policy


In the following we provide information about the collection of personal data when using our website. Personal data is all data that has reference to you as a person, e.g. name, address, e-mail addresses, user behaviour. We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and adapted to technological progress.


1.     Responsible for data processing (controller)

The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is ARGUS DATA INSIGHTS Deutschland GmbH, Gneisenaustraße 66, 10961 Berlin (see our imprint).


2.     Contacting the data protection officer

You can reach our data protection officer under or our postal address care of “data protection officer”.


3.     Your rights

You have the following rights with respect to the personal data concerning you:


3.1.   General rights

You have a right to information, correction, deletion, limitation of processing, opposition to processing and data portability. If processing is based on your consent, you have the right to revoke it with effect for the future.


3.2.   Rights regarding processing of data according to legitimate interests

Pursuant to Art. 21 (1) GDPR, you have the right at any time, for reasons arising out of your particular situation, to object to the processing of personal data relating to you, which takes place pursuant to Art. 6 (1) GDPR (data processing in the public interest) or Art. 6 (1) (f) GDPR (data processing for the protection of a legitimate interest); this also applies to profiling based on this provision. In the event of your objection, we will no longer process your personal data unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, pursuing or defending legal claims.


3.3.   Rights regarding direct marketing

If we process your personal data to carry out direct marketing, you have the right pursuant to Art. 21 (2) GDPR to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is connected with such direct marketing.

In the event of your objection to processing for the purpose of direct marketing, we will no longer process your personal data for these purposes.


3.4.   Right to lodge a complaint with a supervisory authority

You also have the right to lodge a complaint about us regarding our processing of your personal data with a competent data protection supervisory authority.


4.     Collection of personal data when visiting our website

In the case of merely informative use of the website, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following information, which is technically necessary for us to display our website and to ensure its stability and safety. The legal basis for this is Art. 6 (1) (f) GDPR:

IP-address, date and time of the request, time difference to the Greenwich Mean Time (GMT), content of the request (concrete page), access status/HTTP status code, amount of data transferred, web site that receives the request, browser, operating system, and its interface, language and version of the browser software.


5.     Contact by e-mail, contact form or by phone

When you contact us by e-mail, via a contact form or if necessary by telephone, the data provided by you (your e-mail address, your name and your telephone number if necessary) will be stored by us to answer your questions. Insofar as we use our contact form to request entries that are not required for contacting us, we always mark these as optional. This information serves to make your request more specific and to improve the handling of your request. Provision of this information is expressly provided on a voluntary basis and with your consent pursuant to Art. 6 (1) (a) GDPR. As far as this concerns information about communication channels (for example, e-mail address, telephone number), you also agree that we may also contact you via this communication channel to answer your request. Of course, you can revoke this consent at any time for the future.

We delete the data that arises in this context after the storage is no longer required, or limit the processing if there are statutory retention requirements.


6.     Holding online seminars with Microsoft Teams and Microsoft Forms

We use the Microsoft Teams and Microsoft Forms software solutions (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) to run online seminars. You can take part in an online seminar if you have previously registered using the corresponding link in the invitation email. The following personal data is requested for this purpose: first name, last name, company, email address. We exclusively use this data to run the online seminar. The legal basis for this is Article 6 (1) (b) of the GDPR. An encrypted connection is established between you and Microsoft. Recordings are only made with the explicit verbal consent of all participants prior to the recording starting. If you take part in an online seminar, we will be notified about the duration of participation in addition to your registration data. We will ask for your feedback on the online seminar afterwards via the Microsoft Forms web form software. The questions asked and – optionally – answers given are used for the purpose of your further support as our customer or to improve the experience for you as a user. The surveys are anonymous and do not allow any conclusions to be drawn about individual persons. However, you have the option of leaving us your name and contact details in the comment fields if you want us to contact you; this information will then be merged with the existing data that we have stored about you as a customer. Other external participants (up to 20) and participating company employees will be able to see your name during the online seminar and interact with you. By clicking on ‘Join’, you confirm that you will not be recording or taking screenshots of the session.

For us to be able to hold the webinar, your data will be transmitted to the service provider Microsoft. Microsoft may only use your data on our behalf in order for us to be able to hold the online seminar. Microsoft also collects your data as the responsible company in order to provide the service. As an example, this may include data that is automatically processed when you use the service (for example data related to the use of the service or data that is processed using cookies), data that is collected using website navigation files, location data, data relating to the web browser or IP data for the device. You can find more information about this in Microsoft’s privacy policy:


7.     Newsletter


7.1.   Generell Information

With your consent pursuant to Art. 6 (1) (a) GDPR you can subscribe to our newsletter, which will inform you about our current offers.

To register for our newsletter, we use the so-called double opt-in procedure. This means that after you have registered, we will send you an e-mail to the e-mail address specified in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within [24 hours], your data will be blocked and automatically deleted after one month.

In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to inform you about possible misuse of your personal data.

The only requirement for sending the newsletter is your e-mail address. The specification of additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis for this is Art. 6 (1) (a) GDPR:

You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare the revocation by clicking on the link provided in each newsletter e-mail or by contacting the above-mentioned data protection officer.

Newsletter2Go is used as the newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling and using your data for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the GDPR and the Federal Data Protection Act. The processing of the data takes place exclusively within the framework of a commissioned processing agreement with Newsletter2Go (Art. 28 GDPR) in accordance with our instructions. Further information can be found here:


7.2.   Newsletter Tracking

We point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent include so-called web beacons or tracking pixels, which are stored by Newsletter2go GmbH. For the evaluations, Newsletter2Go GmbH links the mentioned data and the web beacons with your e-mail address and an individual ID. Links in the newsletter also contain this ID. The legal basis for this is Art. 6 (1) (f) GDPR:

The data will be stored as long as you have subscribed to the newsletter. After logging out, Newsletter2Go stores the data purely statistically and anonymously.

Such tracking is also not possible if you have turned off image viewing by default in your email client. In this case, the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is carried out.


8.     Registration (ARGUS Portal)

You have the opportunity to register with us and create a customer account. For the registration we collect and store the following data:


User name

E-mail address




*First name

*Last name


*Voluntary information


After registration, you will receive personal, password-protected access and can view and manage the data you have stored. Registration is voluntary but may be required to use our services.

If you use our portal, we store your data required for the fulfilment of the contract,and possibly also details of the payment method, until you delete your access. Furthermore, we will store the voluntary data provided by you for the time of your use of the portal, unless you delete it before. All information can be managed and changed in the protected customer area. The legal basis for this is Art. 6 (1) (a) (b) (f) GDPR.


9.     Use Of Cookies

When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and that provide certain information to the entity that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall.

This website uses the following types of cookies, the scope and operation of which are explained below:


9.1.   Transient Cookies

These cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.


9.2.   Persistent Cookies

These cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.


9.3.   Flash Cookies

The Flash cookies used are not detected by your browser but by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want to process the Flash cookies, you must install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox ( or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. In addition, we recommend that you regularly delete your cookies and your browser history manually.


9.4.   Prevention of Cookies

You can configure your browser settings according to your wishes, for example to decline the acceptance of third-party cookies or all cookies. Please be aware that you may not be able to use all features of this website in this case.


9.5.   Legal basis and storage duration

The legal bases for possible processing of personal data and its duration of storage vary and are presented in the following sections.


10. Website Analysis

For purposes of analysing and optimizing our websites, we use various services, which are presented below. For example, we can analyse how many people visit our site, which information is most in demand, or how people find it. Among other things, we collect data on which website a data subject came to a website (so-called referrer) from, which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. This helps us to design and improve our offers in a user-friendly way. The data collected is not intended to personally identify individual users. Anonymous or at most pseudonymous data is collected. The legal basis for this is Art. 6 (1) (f) GDPR.


10.1.        Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc, (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Usage includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, thus analysing the activities of a user across devices.

Google Analytics uses cookies that allow for analysis of the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Our legitimate interest lies in data processing with regard to these purposes. The legal basis for the use of Google Analytics is § 15 (3) TMG or Art. 6 (1) (f) GDPR. The data sent by us and linked to cookies, user identifiers (e.g. user IDs) or advertising IDs will be automatically deleted after 26 months. The deletion of data whose retention period has been reached is done automatically once a month. For more information about terms of use and privacy, please visit or

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the following tool: Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking across devices, you must opt-out on all systems you use. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.



11. Google reCAPTCHA

On our website we use ‘Google reCAPTCHA’ provided by the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google reCAPTCHA is a free service that is used to check whether data is being entered on our website by a person or by an automated program. The service uses various features to analyse users’ behaviour on our website pages. The analysis draws on various pieces of information such as IP address, mouse movement, or the duration of the website visit.

We use Google reCAPTCHA to protect the forms provided on our website from being subjected to abuse and spam. The legal basis for the data processing relating to the use of this service is Article 6(1)(f) GDPR. As a website operator, we have a legitimate interest in protecting our website from abuse and spam.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at the following links:



12. YouTube

We want to provide you with a broad range of information using multiple media. We therefore embed videos provided by YouTube (YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066 USA). The legal basis for this is Article 6(1)(a) GDPR.

This embedding takes place in extended data protection mode using the no cookie solution, meaning that YouTube will only deposit cookies and pixel tags to personalise advertising and search results once the video is played.

When you play a YouTube video, the following data is transferred to Google as the provider of YouTube:

  • IP address;
  • specific address of the page visited on our site;
  • browser identifier transferred;
  • system data and time of access;
  • any existing cookies that can be clearly identified via your browser.

Google is solely responsible for this data processing as the provider of YouTube. Further information is available here.

Please note that Google may obtain further data via the cookies already stored on your device. The extent to which Google exploits this is beyond our control.

YouTube’s privacy policy can be found here:



13. Confidentiality of applicant data

You can submit your application to our company online, in particular by e-mail or by using a web form. Of course, your details will only be used in connection with your application and will not be passed on to any third party. Please note that unencrypted e-mails will be delivered without any access protection.

If you have applied for a specific position and the vacancy has already been filled, or if we believe that your credentials might be suitable for another position, we would like to forward your application within the company. If you do not agree to this proceeding, please advise us in writing.

Your personal data will be deleted immediately upon completion of the application process or after a maximum of 6 months, unless you have expressly given us your consent for a longer storage of your data, or if a contract has been concluded. The legal basis is provided in Art. 6 (1) (a), (b) and (f) of the GDPR and in § 26 of the Federal Data Protection Act (BDSG).


14. Data Transfer

Transfer of your data to third parties will not take place, unless we are legally obliged to do so, or the data transfer is necessary for the execution of the contractual relationship or you have previously expressly consented to the transfer of your data.

External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary for processing your order. In these cases, however, the amount of data transmitted is limited to the minimum required. Insofar as our service providers come into contact with your personal data, we ensure in the context of order processing pursuant to Art. 28 GDPR that they comply with the provisions of data protection laws in the same way. Please also note the respective privacy policy of the provider. The respective service provider is responsible for the content of third-party services, whereby we check the reasonableness of the services for compliance with legal requirements.

We attach great importance to processing your data within the EU/EEA. However, it may happen that we use service providers that process data outside the EU/EEA. In these cases, we ensure that an adequate level of data protection is provided by the recipient prior to the transfer of your personal data. This means that through EU standard contracts or an adequacy decision, such as the EU Privacy Shield, a level of data protection is achieved that is comparable to standards within the EU.


15. Data security

We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and adapted to technological progress.


16. Links to other websites

Our websites may contain links to websites of other providers. We point out that this privacy policy applies exclusively to the websites of ARGUS DATA INSIGHTS Deutschland GmbH. We have no control these other websites and we do not monitor whether other providers comply with applicable privacy policies.


17. Changes to the privacy policy

We reserve the right to change or amend this privacy policy at any time in accordance with applicable data protection laws.


18.     Cookie Settings

Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Zustimmung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.


18.1.   Essential

Essential cookies enable basic functionality and are required for the website to operate smoothly.


Cookie Information

Name     Cookie Information

Provider  Argus Data Insights

Purpose  Saves the settings selected by the user in the cookie box.

Cookie name         borlabs-cookie

Cookie duration     1 year


18.2.   Statistics

Statistical cookies anonymously gather information. This information helps us to understand how our users use our website.


Google Tag Manager

Name     Google Tag Manager

Provider  Google LLC

Purpose  A Google cookie to control advanced script and event handling.


Cookie name         _ga,_gat,_gid

Cookie duration     2 years


Google Analytics

Name     Google Analytics

Provider  Google LLC

Purpose  We use Google Analytics to measure visitor information such as browser, country, and how long a user spends on our website. Your IP address will be transmitted in anonymised form, and the connection with Google is encrypted.


Cookie name         _ga,_gat,_gid

Cookie duration     2 years


18.3.   External Media

The content of platforms such as Google Maps, YouTube and Facebook is blocked by default. If you accept cookies from external media, access to this content will no longer require individual approval.



Name     Facebook

Provider  Facebook

Purpose  Used to unblock Facebook content.




Google Maps

Name     Google Maps

Provider  Google

Purpose  Used to unblock Google Maps content.



Cookie name         NID

Cookie duration     6 months



Name     Instagram

Provider  Facebook

Purpose  Used to unblock Instagram content.



Cookie name         pigeon_state

Cookie duration     Session



Name     OpenStreetMap

Provider  OpenStreetMap Foundation

Purpose  Used to unblock OpenStreetMap content.



Cookie name         _osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token

Cookie duration     1 -10 years



Name     Twitter

Provider  Twitter

Purpose  Used to unblock Twitter content.



Cookie name         __widgetsettings, local_storage_support_test

Cookie duration     Unlimited



Name     Vimeo

Provider  Vimeo

Purpose  Used to unblock Vimeo content.



Cookie name         vuid

Cookie duration     2 years



Name     YouTube

Provider  YouTube

Purpose  Used to unblock YouTube content.



Cookie name         NID

Cookie duration     6 months

Consent history

Date       Version   Consent

2021-06-18 06:16:26        2             Essential: Cookie Information

Your cookie user ID: hn12cfav-1f9fj6y0



Please note: This is a translation of the German original. In case of discrepancies, the German text shall prevail.


Updated: June 2021