Privacy Policy


In the following we provide information about the collection of personal data when using our website. Personal data is all data that has reference to you as a person, e.g. name, address, e-mail addresses, user behaviour. We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and adapted to technological progress.

The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is ARGUS DATA INSIGHTS Deutschland GmbH, Gneisenaustraße 66, 10961 Berlin (see our imprint).

You can reach our data protection officer under or our postal address care of “data protection officer”.


You have the following rights with respect to the personal data concerning you:


3.1.   General rights

You have a right to information, correction, deletion, limitation of processing, opposition to processing and data portability. If processing is based on your consent, you have the right to revoke it with effect for the future.


3.2.   Rights regarding processing of data according to legitimate interests

Pursuant to Art. 21 (1) GDPR, you have the right at any time, for reasons arising out of your particular situation, to object to the processing of personal data relating to you, which takes place pursuant to Art. 6 (1) GDPR (data processing in the public interest) or Art. 6 (1) (f) GDPR (data processing for the protection of a legitimate interest); this also applies to profiling based on this provision. In the event of your objection, we will no longer process your personal data unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, pursuing or defending legal claims.


3.3.   Rights regarding direct marketing

If we process your personal data to carry out direct marketing, you have the right pursuant to Art. 21 (2) GDPR to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is connected with such direct marketing.

In the event of your objection to processing for the purpose of direct marketing, we will no longer process your personal data for these purposes.


3.4.   Right to lodge a complaint with a supervisory authority

You have the right to complain to a data protection supervisory authority about our processing of your personal data (Article 77 GDPR).

In the case of merely informative use of the website, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following information, which is technically necessary for us to display our website and to ensure its stability and safety. The legal basis for this is Art. 6 (1) (f) GDPR:

IP-address, date and time of the request, time difference to the Greenwich Mean Time (GMT), content of the request (concrete page), access status/HTTP status code, amount of data transferred, web site that receives the request, browser, operating system, and its interface, language and version of the browser software.

When you contact us by e-mail, via a contact form or if necessary by telephone, the data provided by you (your e-mail address, your name and your telephone number if necessary) will be stored by us to answer your questions. Insofar as we use our contact form to request entries that are not required for contacting us, we always mark these as optional. This information serves to make your request more specific and to improve the handling of your request. Provision of this information is expressly provided on a voluntary basis and with your consent pursuant to Art. 6 (1) (a) GDPR. As far as this concerns information about communication channels (for example, e-mail address, telephone number), you also agree that we may also contact you via this communication channel to answer your request. Of course, you can revoke this consent at any time for the future.

We delete the data that arises in this context after the storage is no longer required, or limit the processing if there are statutory retention requirements.

We use the Microsoft Teams and Microsoft Forms software solutions (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) to run online seminars. You can take part in an online seminar if you have previously registered using the corresponding link in the invitation email. The following personal data is requested for this purpose: first name, last name, company, email address. We exclusively use this data to run the online seminar. The legal basis for this is Article 6 (1) (b) of the GDPR. An encrypted connection is established between you and Microsoft. Recordings are only made with the explicit verbal consent of all participants prior to the recording starting. In respect of this, your consent is the legal basis for data collection and storage in accordance with Article 6 (1)(a) GDPR. If you take part in an online seminar, we will be notified about the duration of participation in addition to your registration data. We will ask for your feedback on the online seminar afterwards via the Microsoft Forms web form software. The questions asked and – optionally – answers given are used for the purpose of your further support as our customer or to improve the experience for you as a user. The surveys are anonymous and do not allow any conclusions to be drawn about individual persons. However, you have the option of leaving us your name and contact details in the comment fields if you want us to contact you; this information will then be merged with the existing data that we have stored about you as a customer. Other external participants (up to 20) and participating company employees will be able to see your name during the online seminar and interact with you. By clicking on ‘Join’, you confirm that you will not be recording or taking screenshots of the session.

For us to be able to hold the webinar, your data will be transmitted to the service provider Microsoft. Microsoft may only use your data on our behalf in order for us to be able to hold the online seminar. Microsoft also collects your data as the responsible company in order to provide the service. As an example, this may include data that is automatically processed when you use the service (for example data related to the use of the service or data that is processed using cookies), data that is collected using website navigation files, location data, data relating to the web browser or IP data for the device. You can find more information about this in Microsoft’s privacy policy:

To protect your data, we have concluded with Microsoft both a data processing contract within the meaning of Article 28 GDPR and the EU standard contractual clauses. The latter serve to ensure an adequate level of data protection within the meaning of Article 44 et seq. GDPR, where personal data is exported to the USA.

7.1.   Generell Information

With your consent pursuant to Art. 6 (1) (a) GDPR you can subscribe to our newsletter, which will inform you about our current offers.

To register for our newsletter, we use the so-called double opt-in procedure. This means that after you have registered, we will send you an e-mail to the e-mail address specified in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within [24 hours], your data will be blocked and automatically deleted after one month.

In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to inform you about possible misuse of your personal data. In this case, Article 6 (1)(f) GDPR (legitimate interests) is the legal basis for the data processing.

The only requirement for sending the newsletter is your e-mail address. The specification of additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis for this is Art. 6 (1) (a) GDPR.

You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare the revocation by clicking on the link provided in each newsletter e-mail or by contacting the above-mentioned data protection officer.

Sendinblue is used as the newsletter software. Your data will be transmitted to Sendinblue GmbH. Sendinblue is prohibited from selling and using your data for purposes other than sending newsletters. Sendinblue is a German, certified provider, which was selected according to the requirements of the GDPR and the Federal Data Protection Act. The processing of the data takes place exclusively within the framework of a commissioned processing agreement with Sendinblue (Art. 28 GDPR) in accordance with our instructions. Further information can be found here:


7.2.   Newsletter Tracking

We point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent include so-called web beacons or tracking pixels, which are stored by Sendinblue GmbH. For the evaluations, Sendinblue GmbH links the mentioned data and the web beacons with your e-mail address and an individual ID. Links in the newsletter also contain this ID. The legal basis for this is Art. 6 (1) (f) GDPR.

The data will be stored as long as you have subscribed to the newsletter. After logging out, Sendinblue stores the data purely statistically and anonymously.

Such tracking is also not possible if you have turned off image viewing by default in your email client. In this case, the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is carried out.

You have the opportunity to register with us and create a customer account. For the registration we collect and store the following data:


User name

E-mail address




*First name

*Last name


*Voluntary information


After registration, you will receive personal, password-protected access and can view and manage the data you have stored. Registration is voluntary but may be required to use our services.

If you use our portal, we store your data required for the fulfilment of the contract,and possibly also details of the payment method, until you delete your access. Furthermore, we will store the voluntary data provided by you for the time of your use of the portal, unless you delete it before. All information can be managed and changed in the protected customer area. The legal basis for this is Art. 6 (1) (a) (b) (f) GDPR.

When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and that provide certain information to the entity that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall.

This website uses the following types of cookies, the scope and operation of which are explained below:


9.1.   Transient Cookies

These cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.


9.2.   Persistent Cookies

These cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.


9.3.   Flash Cookies

The Flash cookies used are not detected by your browser but by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want to process the Flash cookies, you must install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox ( or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. In addition, we recommend that you regularly delete your cookies and your browser history manually.


9.4.   Prevention of Cookies

You can configure your browser settings according to your wishes, for example to decline the acceptance of third-party cookies or all cookies. Please be aware that you may not be able to use all features of this website in this case.


9.5.   Legal basis and storage duration

The legal bases for possible processing of personal data and its duration of storage vary and are presented in the following sections.

For purposes of analysing and optimizing our websites, we use various services, which are presented below. For example, we can analyse how many people visit our site, which information is most in demand, or how people find it. Among other things, we collect data on which website a data subject came to a website (so-called referrer) from, which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. This helps us to design and improve our offers in a user-friendly way. The data collected is not intended to personally identify individual users. Anonymous or at most pseudonymous data is collected. The legal basis for this is Art. 6 (1) (f) GDPR.


10.1.        Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc, (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Usage includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, thus analysing the activities of a user across devices.

Google Analytics uses cookies that allow for analysis of the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Our legitimate interest lies in data processing with regard to these purposes. The legal basis for the use of Google Analytics is your express consent. The data sent by us and linked to cookies, user identifiers (e.g. user IDs) or advertising IDs will be automatically deleted after 26 months. The deletion of data whose retention period has been reached is done automatically once a month. For more information about terms of use and privacy, please visit or

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the following tool: Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking across devices, you must opt-out on all systems you use. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.

For reasons of transparency, we would like to point out that we use Google Tag Manager, a product of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The controller in respect of users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Google Tag Manager itself does not collect any personal data. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code that are used, among other things, to measure traffic and visitor behaviour, track the effectiveness of online advertising and social channels, set up remarketing and targeting, and test and optimise websites. We use the Tag Manager for the Google Analytics service. If you have opted for a deactivation, this deactivation will be taken into account by Google Tag Manager. For more information on Google Tag Manager, see:

We incorporate online map services into our website to enable you to plan your route quickly and easily.


12.1. Google Maps plug-in

This site uses the map service Google Maps. Google Maps is a maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The controller in respect of users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

In order to use the functions of Google Maps, information – including the IP address and the address entered while using the route tool – may be transmitted to the provider’s servers. This information is usually transferred to a Google server in the USA and stored there. When you visit a website that contains Google Maps, your browser establishes a direct connection with Google’s servers, which then sends the map content to your browser and integrates it. The provider of this site has no influence over this data transfer. To the best of our current knowledge, this includes the following data:

  • Date and time of the visit to the website in question
  • Internet address or URL of the website accessed
  • IP address, (start) address entered in the context of route planning

If you do not wish Google to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the interactive map function of Google Maps cannot be used.

If data is processed outside the European Economic Area/EU, where there is no level of data protection that meets the European standard, Google states that it uses standard contractual clauses.

More information on the handling of user data can be found in Google’s privacy policy:

Data is only collected and stored after explicit consent according to Article 6 (1)(1)(a) GDPR. This can be revoked at any time with future effect.


12.2.    OpenStreetMap

On our website, we integrate the maps of the OpenStreetMap Foundation service via the Leaflet API ( OpenStreetMap is an alternative to Google Maps, an open source JavaScript library that allows us to embed interactive maps in our website. In order to display the maps correctly, it is necessary from a technical point of view to make requests to the server Through these requests, it is in principle possible that information about your use of this website (including your IP address and location data) will be transmitted to other servers and stored there. As far as we are aware, OpenStreetMap uses user data solely for the purposes of displaying the map functions and temporarily storing the selected settings. Further information on OpenStreetMap and the respective storage period of the collected data can be obtained from the provider or at or More information on Leaflet, the API used, can be found at

You have the option of deactivating the OpenStreetMap service and thus preventing the transfer of data to third parties by deactivating JavaScript in your browser. However, we would like to point out that in this case you will either not be able to use the map display on our websites or only be able to use this to a limited extent.

On our website we use ‘Really Simple CAPTCHA’ provided by the company Takayuki Miyoshi. Really Simple CAPTCHA is an open source software that is used to check whether data is being entered on our website by a person or by an automated program. The IP address transmitted as part of Really Simple CAPTCHA is not merged with other Really Simple CAPTCHA data.


We use Really Simple CAPTCHA to protect the forms provided on our website from being subjected to abuse and spam. The legal basis for the data processing relating to the use of this service is Article 6(1)(f) GDPR. As a website operator, we have a legitimate interest in protecting our website from abuse and spam.

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, your personal data may be transferred to Vimeo. The aim of our website is to provide you with the best possible content. Vimeo enables us to present you with high-quality content directly on our website. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we are thus also able to offer videos.

In this regard, the legal basis for data processing is our legitimate interests according to Article 6 (1)(f) GDPR.

Vimeo has its headquarters in White Plains in New York State (USA). However, the services are offered worldwide. The company therefore uses computer systems, databases and servers in the USA and also in other countries. This means that your data may also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has any commercial reason for storing it. The data is then deleted or anonymised.

Furthermore, the videos are integrated in such a way that they are played and thereby information is transmitted to Vimeo only with your consent. In this regard, Article 6 (1)(a) GDPR applies. In this case, your browser connects to the Vimeo servers. This involves a transmission of data. This data is collected, stored and processed on the Vimeo servers. Vimeo collects information about you irrespective of whether or not you have a Vimeo account. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo stores information about the website on which you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. These actions may be tracked and stored by Vimeo using cookies and similar technologies.

In order to ensure an appropriate level of data protection when transferring data to the USA, we have concluded EU standard contractual clauses with the provider of Vimeo in the “controller to controller” variant. As further protective measures, we always integrate videos from Vimeo in the “do not track” variant, so that personal data is only transmitted to Vimeo to a minimal extent.

If you are logged in to Vimeo as a registered member, more data may be collected as more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while you are on our website.

Vimeo uses this data to improve its own service. The legal basis for this is Article 6 (1)(f) GDPR. If your data is used, for example, to carry out our own targeted advertising measures, this is done on the basis of your consent according to Article 6 (1)(a) GDPR.

Vimeo’s privacy policy is available here:

This website uses social plugins of the provider/s

  • Facebook (operator: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)
  • Twitter (operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
  • Instagram (operator: Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA)

These plugins usually collect data from you as standard and transmit it to the servers of the respective provider. To safeguard the protection of your privacy, we have taken technical measures to ensure that your data cannot be recorded by the provider of the respective plug-in without your permission. When you access a page on which the plugins are integrated, they are initially deactivated. Only by clicking on the respective symbol are the plugins activated, thereby giving your consent for your data to be transferred to the respective provider. The legal basis for the use of the plugins is Article 6 (1)(a) GDPR.

After activation, the plugins also collect personal data such as your IP address and send it to the servers of the respective provider, where it is stored. In addition, activated social plugins set a cookie with a unique identifier when the website in question is called up. This also allows the providers to create profiles about your usage behaviour. This happens even if you are not a member of the social network of the respective provider. If you are a member of the provider’s social network and are logged into the social network during your visit to this website, your data and information about your visit to this website may be linked to your profile on the social network. We have no influence over the exact scope of the data collected from you by the respective provider. For more information on the scope, type and purpose of data processing and on rights and configuration options for protecting your privacy, please refer to the privacy policy of the respective provider of the social network. These are available at the following addresses:




There is an option for you to write comments on our blog posts. For this we need your name or a pseudonym. If you wish, you can also enter your website. We are also obliged to record and request your IP and email addresses. We request this information to enable transparent and individual communication between authors and commentators. The storage of the IP and email addresses is necessary in order for us to defend ourselves against liability claims in cases of possible publication of illegal content. We also need your email address in case we need to contact you if a third party deems your comment to be unlawful. In addition, the IP and email addresses are stored to prevent spam.

We also have a legitimate interest in data processing for the aforementioned purposes according to Article 6 (1)(f) GDPR. The communication of your website address is based on your voluntary consent according to Article 6 (1)(a) GDPR.

If you would like us to delete any of your published comments, please contact the blog’s editorial team at

There is an option for you to chat live with our customer service representatives. For this we use the third-party provider Social Intents, LLC, 4880 Lower Roswell Rd, Suite 165-112, Marietta, GA 30068 (USA).

When you use our live chat, a connection is established to Microsoft Teams provided by Microsoft. We process the following information from you:

  • Email address
  • Phone number
  • Name
  • Text messages
  • Date and time of your last activity

If you do not wish to do this, you can alternatively contact us by telephone or email. In this respect, the data processing through our live chat is based solely on your voluntary consent according to Article 6 (1)(a) GDPR. In addition, we have a legitimate interest under Article 6 (1)(f) GDPR in integrating such functionality via a third-party provider in order to be able to offer comprehensive and fast customer support.

The servers of Social Intents are hosted by Amazon Web Services in the USA. In order to ensure an appropriate level of data protection when transferring data to the USA, we have concluded EU standard contractual clauses with the Social Intent provider in the “controller to processor” variant.

You can find more information about Social Intents and their privacy policy via the following links: and

You can submit your application to our company online, in particular by e-mail or by using a web form. Of course, your details will only be used in connection with your application and will not be passed on to any third party. Please note that unencrypted e-mails will be delivered without any access protection.

If you have applied for a specific position and the vacancy has already been filled, or if we believe that your credentials might be suitable for another position, we would like to forward your application within the company. If you do not agree to this proceeding, please advise us in writing.

Your personal data will be deleted immediately upon completion of the application process or after a maximum of 6 months, unless you have expressly given us your consent for a longer storage of your data, or if a contract has been concluded. The legal basis is provided in Art. 6 (1) (a), (b) and (f) of the GDPR and in § 26 of the Federal Data Protection Act (BDSG).

We work together with the service provider Prescreen International GmbH for our web contact form. For further information, please refer to the following data protection information:

Transfer of your data to third parties will not take place, unless we are legally obliged to do so, or the data transfer is necessary for the execution of the contractual relationship or you have previously expressly consented to the transfer of your data.

External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary for processing your order. In these cases, however, the amount of data transmitted is limited to the minimum required. Insofar as our service providers come into contact with your personal data, we ensure in the context of order processing pursuant to Art. 28 GDPR that they comply with the provisions of data protection laws in the same way. Please also note the respective privacy policy of the provider. The respective service provider is responsible for the content of third-party services, whereby we check the reasonableness of the services for compliance with legal requirements.

We attach great importance to processing your data within the EU/EEA. However, it may happen that we use service providers that process data outside the EU/EEA. In these cases, we ensure that an adequate level of data protection is provided by the recipient prior to the transfer of your personal data. This means that through EU standard contracts or an adequacy decision, such as the EU Privacy Shield, a level of data protection is achieved that is comparable to standards within the EU.

We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and adapted to technological progress.

Our websites may contain links to websites of other providers. We point out that this privacy policy applies exclusively to the websites of ARGUS DATA INSIGHTS Deutschland GmbH. We have no control these other websites and we do not monitor whether other providers comply with applicable privacy policies.

We reserve the right to change or amend this privacy policy at any time in accordance with applicable data protection laws.

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Please note: This is a translation of the German original. In case of discrepancies, the German text shall prevail.

Updated: January 2022