Perform ad hoc media analyses quickly and easily

First Insights – media analyses available anytime, anywhere

With First Insights, you can evaluate the media presence of your chosen search term at any time and on any device. Within seconds, you can discover current topics in your industry and put them to targeted use for your brand.





  • Top industry topics. What topics are relevant to your industry?
  • Your own media presence. How was the past year for your company?
  • Benchmarks. Has the impact on your media presence been the same as for your competitors?
  • Get an overview. Are you keeping an eye on your customers’ needs?
  • Your reputation in the media. How is your brand viewed by the public?

First insights in the innovative app ARGUSspot



Obtain quick media analyses.
Create analyses of the German and Swiss online media presence of companies, people etc. quickly and easily.
Rank benchmarks more effectively.
Use the benchmark function to compare the results for various companies etc. First Insights displays all the results relating to mentions, sentiment and top media in a clearly organised dashboard.
Join up all the steps in your workflow.
Through the ARGUSspot app in Microsoft Teams, First Insights is fully integrated into your workplace. Evaluations can be retrieved anytime and anywhere.
Share analyses easily.
Use the share function to share your analyses with your team either via email or in the Microsoft Teams app.

Are you ready?

Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.


June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...