Communication and marketing campaigns are subject to long, careful planning processes. Implementing a campaign involves huge amounts of creativity and hard work. But in order for it to achieve its objective, it is recommended that ideas on formats are data-driven and decisions are made based on facts and reports.

What content appeals to your target group? How can you generate the greatest engagement? Which topics are currently popular in the media and which are disappearing in the mass of communication? What hashtags could I use for a social media campaign? Can my slogan be used internationally? Are topics and hashtags used differently in other markets?

These are just some of the questions that creative types need to ask when planning a campaign in order to ensure the planned activities are as successful as possible. The answers are not always easy to find. Data-based evaluations provide the basis for decisions and the insights help ensure the success of a campaign.

Traditional measurement of success at the end of every media measure

Following the publication of a press release or after a media conference, you will want to have the success of your work recorded and evaluated in clear, intuitive charts. ARGUS DATA INSIGHTS can help.

Which communication measures have been successful? Which stakeholders picked up and shared your content? Have your core messages got across? Which content achieved real resonance and which was not so successful?

The uniquely comprehensive media panel from ARGUS DATA INSIGHTS gives you a holistic view of your media impact in all Swiss regions and languages. As well as the traditional media types of print, online and radio/TV, ARGUS DATA INSIGHTS also covers all the relevant social media channels, including Instagram, Twitter and Facebook.

A lot of time and money goes into a media, communication or marketing campaign. The careful planning and creativity involved merits careful evaluation. So it is always important to be able to evidence the success of campaigns or events.

In order to evaluate the success of a campaign on a quantitative basis, it is important to be aware in advance of the metrics that determine the success of a campaign or an event and to ask the question: what is the objective of my measure? ARGUS DATA INSIGHTS can support you both with defining the campaign objective and with evaluation.

We analyse your sponsoring presence exactly where you invest, whether that’s in a sporting, cultural or other setting. Using print, online and social media, we show you how often your brand was visible and in which channels, as well as what reach it achieved. We also provide you with the weighted equivalent advertising value and potential sponsoring contacts. In addition, we assess the quality of your presence: how recognisable was your logo? How exclusive was it in the particular setting? Which advertising medium proved the most successful for you?

Our analysis acts as a springboard for making your sponsoring activities tangible in numbers and can be used effectively for internal success monitoring, budgeting and future negotiations with your rights holder.