The media landscape is changing rapidly. Every day new print titles, websites, social media channels, forums, blogs etc. are created. This can make it difficult to keep track, and to distinguish between important and unimportant information. Common monitoring software and tools usually provide unfiltered results that require a lot of review time.
Professional, cross-media monitoring helps you to keep track of the media, and provides the basis for strategic decision-making. Professionally trained reviewers take over the selection of hits and check them for relevance.
Regardless of whether you want to monitor your own company, the market or your competitors – the results of professional media monitoring can provide a meaningful addition to almost all areas of your company, save valuable time, and contribute significantly to monitoring the success of your PR and communications work. Simply choose one of ARGUS Newscast’s media monitoring packages with up to three customised search terms and take advantage of our comprehensive service.
