Print, radio & TV – opinion leaders and agenda setters

Historically, media monitoring has focussed on the ‘press’. The print media is still a relevant, influential channel. Despite competition from websites, radio, TV and social media, print media remains an important medium for conveying your messages. The long attention span associated with print articles allows detailed presentation of more complex content.

Monitoring the print media gives you the certainty that your messages will be reproduced meaningfully and appear in the right context. Regional and local print media make an important contribution to information and are particularly relevant for reputation in federal Germany. With over 5,600 newspapers, journals and magazines, ARGUS DATA INSIGHTS offers the most comprehensive monitoring programme in Germany.

News agencies

News agencies are multipliers that enjoy a special status because of their scatter effect. The monitoring of the messages of renowned news agencies enables an early recognition of possible issues.

International monitoring

For multinational and global customers, we offer optimum coverage of the most important international print media in conjunction with our media monitoring partners in Europe and all over the world.

Television is still the most important media channel when it comes to forming opinions. Radio scores well when it comes to topicality, regional references and ease of classification.

Media coverage on radio and television is high-reach, has an impact on the public and helps form opinions. Monitor your impact in audio and video, check statements and the context of your mentions and appearances and stay informed about developments in your industry.